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Mission statement

1. our mission
2. our vision
3. our values
4. our goals
5 our objetives
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  1. Define your purpose. Ask yourself why your company exists. ...
  2. Be specific. Buzzwords and jargon are generally ineffective in a mission statement. ...
  3. Inspire. While it's important to make your mission plausible and attainable, it can also be powerful to include an inspirational element. ...
  4. Keep it succinct.